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Overview
Chapter Three is titled “Making Sense of the Marketing Services Provider Transformation”.
Throughout this chapter, John takes readers on a deeper dive into two areas that print, mail, and fulfillment industries may need to become more familiar with: data and campaign management.
Additional Resources
- Jennifer Matt’s The Web to Print blog
- LinkedIn Group: Beyond Web to Print
- Wikipedia’s page on Cross-Media Marketing
- QR Code Information (from QReate & Track)
- Pat Sorce’s book: Personalization: Data-Driven Print and Internet Communications
- The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US
- Application for Creating Mobile Websites