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Overview
Chapter Eight is titled “Your Guide to Selling Marketing Services”.
In this chapter, John Foley demonstrates why print, mail, and fulfillment services providers will receive benefits from focusing on how to improve their client’s profits.
Additional Resources
- National Association for Printing Leadership (NAPL)
- MFSA
- Competitive Matrix for CRM solutions (coming soon)
- interlinkONE’s CRM software
- An Integrated Marketing Approach – Marketing’s Holy Grail