In today’s evolving worlds of marketing and communications, nearly everyone is consuming information on a variety of devices. It might be through a web browser as they use their laptop. It might on their iPad, or perhaps simply on their smartphone. As these new channels have grabbed a bigger market share, it certainly has had an effect on traditional media. However, channels such as print, mail, and fulfillment have not lost their usefulness. They still can play an important role in bring success to marketing campaigns and educational efforts. But, companies that provide those services might take steps to ensure that they can grow their business during these changing times.
To help print, mail, and fulfillment service providers grow their business, interlinkONE and Grow Socially CEO John Foley, Jr. has published two books.
One is tailored to folks in the printing industry. The other is directed at people in the mailing and fulfillment industries.Read More Read More
John Foley gives commercial printers the one book they need to read. In a little more than 100 pages, he defines the “how, what & why” of developing a ‘marketing services mindset’ to build your path of success in 2011 and beyond. Everything you need to know – and I mean everything – about incorporating social media into your marketing strategy, promoting your brand via social media, and embracing change regarding how people get information today, is here. What’s really cool? John Foley walks the talk. And with this book, he tells us how to do it, too.”
Print Buyers International